Ordinary soap and body wash are much too alkaline for the naturally acidic conditions of our lady bits. That pH-mismatch can lead to dryness, itchiness, burning and irritation down there because of the disruption of the balance between the naturally-occurring microbes in our vulva. Our Rose & Yogurt Intimate Cleanser is a gentle pH-balanced feminine wash that helps restore normal pH balance and is infused with garden fresh botanicals like rose oil, tea tree oil and lavender oils, plus yogurt, aloe and cranberry extracts to support your lady garden. It's perfect for sensitive skin that gets easily irritated by and itchy from conventional soaps and body washes. Best of all, this intimate cleanser is soap-free with no synthetic fragrances, dyes or other nasties for a refreshing, gentle clean down there. You'll feel soft, fresh and comfortable, all day long.